Twitter was atwitter yesterday and today with news of the NLRB’s new webpage, titled Protected Concerted Activity. The introductory text on the page states:
The law we enforce gives employees the right to act together to try to improve their pay and working conditions or fix job-related problems, even if they aren’t in a union. If employees are fired, suspended, or otherwise penalized for taking part in protected group activity, the National Labor Relations Board will fight to restore what was unlawfully taken away.
Talk about some great marketing! It seems pretty clear that the message is targeted to non-unionized employees. It’s also evident that the NLRB is attempting to promote itself as the defender of all things wrong in the workplace. The image of NLRB as warrior may be a bit more romantic than the image that comes to my mind but c’est la vie.
This newest online marketing campaign should not come as a surprise. The Board’s efforts to require employers to post similar information in the workplace have been stymied by the courts, so why wouldn’t it take a different avenue? And Internet-based marketing is nothing new to the Board; you may recall my previous post about the love affair between unions and social media.
To say that the NLRB is being proactive about spreading its message to the non-unionized workplace is, perhaps, a bit of an understatement. Employers should be aware of these efforts but should not turn and run. To do so would be to admit defeat and it’s far too soon for that! Remember, so far, the efforts have been unsuccessful–unionized employees make up just 7 percent of the private-sector.