The best way to learn about social media is from the examples of others. This includes both good and bad examples–you can learn quite a bit by studying the social-media blunders of organizations, as well as how they responded to the blunder. So anytime I talk to organizations and, specifically, to HR professionals about how they can put social media to use, I try to give examples of organizations that are getting it right. (Sodexo and Deloitte & Touche are two of my consistent favorites).
Interestingly, neither of my two favorites are on the list. But this is largely a result of the way values were assigned. I’m interested in companies’ uses of social media for hiring, recruiting, and engagement. Virtue’s perspective, as I understand it, is largely product based (i.e., a hard-dollar return).
Nonetheless, it’s a great starting point to get some very innovative ideas for what can be done in the world of social media.