Social networks have been seen as an outlet used mostly by younger audiences. Facebook was only for college students and alum until 2006. But since then, Facebook’s growth has not been limited to Gen Y users. In fact, according to Nielson Online, Facebook’s greatest growth has been among users aged 35-49. Women over 55 are the fastest growing age demographic.
This shouldn’t come as too much of a surprise, especially in light of our report back in January that the number of older users of social networking was skyrocketing.