10 Reasons to Work Here? Could You Answer This Question from a Job Candidate?

Employers know that recruiting is tough.  An entire industry is devoted to doing it just so employers won’t have to.  But once you get a desirable candidate in front of you, how do you convince her that she should want to work for your company?  In other words, what are the top 10 reasons that the candidate should want to jump on board? 

Insincere Recruiting Does Not Work

Insincerity is the worst approach.

The candidate sees through it most of the time and, if they don’t, they’ll feel betrayed the moment they realize you mislead them with a fantasy story about the wonderful workplace your company promotes. Sincerity, on the other hand, is the way to go.

Be honest.  Tell applicants and recruits the truth.  You may even be surprised how many great things there really are about your workplace once you start to list them.

And the truth will help you avoid generic responses that are sure to turn off the person sitting across from you.  Things like, “Oh, the corporate culture here, it’s great.” Bleck. Please, you don’t really believe that do you?  Or, “We have a great work-life balance.”  Again, bleck.  These phrases mean nothing to anyone who actually listens.

Be Candid With Candidates

How about, “Well, my direct supervisor is a riot.  He has the greatest way of lightening the mood when someone is having a rough day.  It’s a huge relief to everyone in our group.”

Or, “We go out sometimes together as a group.  But it’s a spontaneous thing–never forced or ‘required.’ The fact that it’s a spur-of-the-moment event means that no one is obligated to go.  Anyone can say, ‘I have to pick up my kids before 6,’ without feeling guilty about it.  The truth is, though, no one ever does–everyone always goes.  And the fact that we usually start happy hour at 4 or 4:30 helps, too.”

Ask Yourself Before a Candidate Asks You First

You should ask yourself this question before you conduct your next interview.  Even better, get the hiring managers together and talk about it.  Likely, you’ll hear others’ comments that you hadn’t thought of but that are really on point for you.  This does not mean you should have a script–remember, sincerity is key.  But you should know what you love about your job so you can communicate that with energy and honesty to a curious candidate.

Long ago, Google published a “Top 10 Reasons to Work at Google.”  And, hey, it’s worked.  Google obviously knows its values and priorities when it comes to employee recruiting and retention.  And they’ve attracted the best of the best by communicating those values and priorities in a heartfelt way.

Give it a try, you might be pleasantly surprised at your own Top 10 list.